Charlton House

Industry Hospitality & Leisure

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Overview

This purposeful communication piece repositions Charlton House as a venue for events other than weddings, maximising its market potential. The typography, set in Caslon, reflects England’s traditionally understated approach to luxury while at the same time engaging with local architectural precedent, reinforcing the venue’s heritage and elevated brand position. A muted garden-inspired palette softens the visual tone, evoking the restful atmosphere of the hotel’s landscaped grounds. The copywriting balances whimsy with precision, inviting guests to envisage celebrations that extend beyond ceremonies and receptions. The overall aesthetic suggests historical precedent while at the same time appearing fresh, positioning the hotel as a storied venue with an adaptive, contemporary approach to event management.