The Institute of Fisheries Management supports the professional management and conservation of fisheries and aquatic environments, bringing together people working across research and practice. Its events provide a setting for exchanging specialist knowledge and considering the challenges facing aquatic ecosystems.

For a conference in Ely, the Institute needed materials that would establish a coherent identity, support the presentation of specialist information and record the event’s discussions for a wider audience. The work also offered an opportunity to connect the conference with its location through a visual reference drawn from Ely’s architectural heritage.

Research, writing and design informed three connected outputs: an event identity and supporting materials, presentation guidelines and a conference report. Together, they supported the communication of technical knowledge during the event and beyond.

Event Identity and Materials

A fish motif inspired by a tile in Ely Cathedral provided the basis for the conference identity, connecting the subject of fisheries management with the architectural heritage of its host city. Applied across the event materials, the visual language gave the conference a distinctive local identity while establishing consistency across its communications.

Presentation Guidelines

Presentation guidelines established a coherent visual framework for communicating specialist information. Typography, hierarchy and layout were used to organise content and support clarity, helping speakers present complex material in a consistent and accessible way.

Conference Report

Research and writing brought the conference’s discussions and findings together in a report designed to extend their value beyond the event itself. Editorial design and information hierarchy organised the material into a clear, navigable record, giving readers a practical resource for revisiting the topics and insights shared at the conference.